BCCI suspended Vivo as a IPL title sponsor for 2020

BCCI suspended Vivo as a IPL title sponsor for 2020

BCCI suspended Vivo as a IPL title sponsor for 2020 (Pic Source: Twitter)

Owing to the postponement of ICC Men’s T20 World Cup 2020 by the International Cricket Council (ICC), the much-awaited 13th edition of Indian Premier League is all set to kick start from September 19 in the thick of Novel Coronavirus pandemic.

Earlier the T20 tournament, which was scheduled to be played from March 29 to May 24 earlier this year, was postponed for indefinite period due to coronavirus. However, the CoVid -19 situation in India is still uncontrollable in India and the BCCI has decided to stage the marquee tournament in UAE under a plenty of restrictions.

Also Read – IPL 2020 schedule has been announced

After Indian fans started trend on Twitter to boycott IPL 2020 due to a Chinese sponsor Vivo. BCC has decided to pull out Vivo from the sponsors for 2020 IPL.

“The Board of Control for Cricket in India (BCCI) and vivo Mobile India Pvt Ltd have decided to suspend their partnership for Indian Premier League in 2020,” the release stated.

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“We (BCCI and Vivo) sat after the governing council meeting and agreed on a one-year moratorium. We will also see if their contract can be extended by one year after 2023. This issue will be settled amicably,” a BCCI official had told the Indian Express after the IPL Governing Council meeting on August 2.

An IPL council member had also confirmed the development and said, “We will issue a new RFP (Request For Proposal). The process will be very transparent,” the member said.

On the possibility of getting a new sponsor in such a short period, amid the Covid-19 distress, another council member said: “The IPL is the game’s most saleable product. Also, because of the pandemic, people are staying home, which means more eyeballs on TV.”

“So if we can present our case properly, we will have takers. Already, they (senior board officials) are in talks with a couple of people,” he had said.

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