Kolkata Knight Riders are the side who had won two titles of IPL yet under the captaincy of Gautam Gambhir. They won the trophy in 2012,2014 respectively. After that they weren’t seen upto the mark, team combination doesn’t seems to the perfect one. Now after gaining much popularity and huge fan base team, Shah Rukh Khan and Kolkata Knight Riders are aiming to invest big in T20 Leagues in America. KKR group and its promoter Shah Rukh Khan are going to invest on American Cricket Enterprises (ACE), a US based group that are predicted to initiate Major League Cricket which might be held in 2022.
There will be criteria of financial basis between both the groups that is ACE and KKR to monitor, expertise and access ACE develop and will launch Major Cricket League in US. This partnership of investment is initiated by Shah Rukh Khan and his partners that is Juhi Chawla and her husband Jay Mehta.
“For severe years now, we have been expanding the Kolkata Knight Riders brand globally and closely watching the potential for T20 Cricket in the US. We are convinced that Major Cricket League has all the pieces in place to execute its plans and we look forward to making our partnership an enormous success in the coming years,” said by Shah Rukh Khan.
“Even though Cricket is not a mainstream sport in the US, the size of the diaspora and the appetite for cricket is so strong that the US is the second largest market to consume cricket content, after India,” quoted by Kolkata Knight Riders CEO Venky Mysore in a phone call.
KKR Investment in Cricket: Kolkata Knight Riders is the team who is putting more efforts to expand their base in cricketing sports.
This is not that Kolkata Knight Riders are only present as a franchise in the Indian Premier League, they are also present as a T20 franchises in South Africa and Trinidad and Tobago. It is also said by the sources that they can buy a franchise in coming England Cricket Board’s- The Hundred.
It is predicted that US League can take place after the conclusion of IPL which can allow the players to come stateside. American Cricket Enterprises are aiming to launch the T20 league by 2021 with the inclusion of six teams. Rather than selling the interests on the League ownership, they are more committed to adopt league team. The fundraising might be between 60 million dollar to 75 million dollar, as according to Mysore.
“The combination of Bollywood and T20 cricket has been extremely successful in other markets, we are looking to leverage that to the extent we can in content creation and the merger of entertainment and cricket,” stated by Vijay Srinivasan, ACE co founder, quoted in a phone call to Yahoo Sports.
Vijay Srinivasan is also the CEO of Willow Television which is an American Sports channel mainly focuses on cricket sports.
“T20 broke out as a television product in 2007 and since then has been totally energised. Some estimates are that three-quarters of all Cricket media revenues are associated with the T20 format”.