Sunday, August 14, 2022
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IPL viewership breaks all records!

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Indian Premium League is the biggest sports tournament in India. It is said that in India, cricket is a religion and IPL is a place of worship and this can be justified by viewership of IPL. Viewership of IPL has broken all records in India. With massive 31% jump from previous season it has broken all records of IPL viewership till now. IPL’s television viewership has reached 219 million in first week of IPL 2019. The network has reached 219 million viewers across the India in various languages, according to the league’s official broadcast partner Star India citing Broadcasting Audience Research council (BARC) review data.

Star India is telecasting IPL live match in 24 Channels which is more than 10 channels from last season of IPL. This time live telecasting is also available on local languages like Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi etc.

IPL live telecasting is also airing on kids and movie channels like movie Channel Star Gold(Hindi), Star Maa Movies (Telugu), Hungama (kids), Vijay Super (Tamil), Asianet Plus(Malayalam), Star Suvarna (Kannada), Jalsha Movies (Bengali), Star pravah (Marathi), etc.

In Hindi Channels, with 30% increase the total viewership reached at 79 million on opening day which was 60 million in last season of IPL. The live streaming is also available on Hotstar app.

“The opening weekend was really strong. We are particularly excited because IPL 2019 has already crossed the viewership numbers we did last year at the beginning of the tournament. The investments made this year including a customised family feed on Star Gold, regional sports channels launch and strong marketing campaign has worked for us,” said Gautam Thakar, chief executive of Star Sports.

Gautam Thakar said that “first match of IPL was low scoring match but along with it, the viewership has increased at all channels.”

“The localization strategy is working well for us. This could be our biggest IPL ever because 2018 was our first year hosting the league which has helped us learn valuable lessons,” added Thakar.

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