Virat Kohli and MS Dhoni have one again topped the list of Most searched cricketing personalities on the internet from 2015 to 2019. On Monday, A SEMrush study revealed that from December 2015 to December 2019 period, the two stalwarts of Indian cricket were the two most searched cricketers in the last four years.
The Data from the SEMrush research reveals that Virat Kohli was searched 1.76 million times every month while MS Dhoni, Rohit Sharma, Sachin Tendulkar, Hardik Pandya and Yuvraj Singh followed the Indian captain in the respective order taking second, third, fourth, fifth and sixth place respectively with an average of 9.59, 7.33, 4.51, 3.68, and 3.48 lakh time searches to their name per month.
These all indexes show the popularity of Indian cricketers and of their game throughout the world. In the Top 10 list, Steve Smith, AB de Villiers and Chris Gayle also managed to find their places.
In an another interesting stat England Cricket team left behind Indian Cricket in the team search rankings. While Indian Cricket team was searched an average 3.09 lakh times, England Cricket team pipped Indian Cricket team with an average 3.51 lakhs searches to their name. West Indies, Pakistan, Australia, Bangladesh, South Africa, New Zealand and Sri Lankan teams were ranked third, fourth, fifth, sixth and seventh respectively.
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On the release of the stats Mr. Fernando Angulo, Head of Communications, SEMrush said, “We’ve elegantly captured the pulse of Cricket globally. While our study was global, it is more relevant to India than any other country. Indians worship Cricket and are certainly the majority of those searching for Cricketers and teams online. The only real surprise in our study was that the over the period studied, the England Cricket Team was searched more frequently than the Indian Cricket Team.”
“Certainly, the number of Indians searching for Cricket online exceeds the number of Englishmen doing the same; the implication is that Indians are eagerly following the English Cricket Team. For manufacturers, Indians interest in the England Cricket Team presents a valuable marketing opportunity. Sporting goods, apparel, and merchandise associated with England and its Cricket team are likely to capture the attention of Indians; more so than goods associated with other sports teams besides India.”